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Match, despite being a well-known dating site, didn’t post any content at all to its Facebook Page.
e Harmony produced the most content with 88 posts, and the average amount of content posted was 36 posts.
Many of the dating brands used links to share their owned content or blogs.
For brands, we’ve been seeing more and more brands take a political role and create content around what their audience cares about.
JDate only posted once, and Bumble posted the most frequently, with 50 posts.
e Harmony, Grindr, Bumble, and Zoosk were the only brands to post any video content.The top video was Zoosk’s video on “How to text someone you like“, which featured a relationship coach giving helpful tips.